Frequently Asked Questions - Portrait & Branding Photography
Welcome to our FAQ page. Here you will find answers to common questions about our commercial and portrait photography services, booking process, and what to expect during your session. If you don’t see your question listed here, please feel free to contact us directly.
What is a Commercial Photographer?
At its core, commercial photography is about visual communication. It is the art of creating images specifically designed to sell, advertise, or market a product, service, business, or idea.
While the field is broad, our studio covers the full spectrum of commercial needs, including:
Advertising & Lifestyle: Connecting your brand to your audience.
Product & Food: Showcasing the details that drive sales.
Architecture & Real Estate: Capturing spaces in their best light.
Fashion: highlighting style and trends.
Simplified Licensing & Usage We believe in transparency. Unlike many studios that charge separate creative and licensing fees, our usage fee is included in the total cost. While we retain the copyright to the images, you are granted full reproduction rights for marketing and advertising immediately upon payment of the final invoice.
Why Choose Matthew Idler Photography?
We understand that powerful imagery is essential for empowering your brand. Matt’s approach is driven by a commitment to excellence and client collaboration, ensuring the final images are tailored to your specific goals.
Decades of Experience: Benefit from over 25 years of expertise in advertising and editorial photography.
Tailored Solutions: Receive custom photography that aligns perfectly with your unique brand identity and marketing needs.
Mobile Studio Service: Matt is equipped with a camera and portable studio, ready to travel to your business—whether in Cheyenne, regionally, or nationally—to capture your photography on location.
General Information
Who is the photographer? Matthew Idler is the owner and lead photographer. He grew up in Pine Bluffs, Wyoming, and has been a professional photographer since 1999. With over 25 years of experience, Matthew holds an Associate of Applied Science in Photographic Communications from Northwest College in Powell, Wyoming and specializes in both commercial and portrait photography.
Where are you located? We provide photo shoots at your location; our studio will travel to you. We also have a studio located in downtown Cheyenne, Wyoming, in the Asher Building at 500 W 15th Street, Suite 130.
Do you travel for photo shoots? Yes! While we are based in Cheyenne, we work regionally and nationally. We frequently travel to locations across Wyoming, Colorado, Nebraska, and beyond. Whether your project is in an office, on an industrial site, or at a remote scenic location, we bring our equipment and expertise to you.
Services
What types of photography do you specialize in? We offer a diverse range of services, including:
Portrait Photography:
Corporate & Executive Portraits: Professional executive portraits, group portraits, and environmental portraits that convey authority and approachability.
Headshot Portraits: High-quality business headshots and team portraits.
Personal Portraits: Classic family portraits and high school senior portraits.
Industrial Photography:
Energy & Mining: Extensive experience in Oil and Gas, Coal, Wind Energy, Trona Mining, and Rare Earth Elements.
Construction & Manufacturing: Documenting heavy industry, manufacturing processes, and construction sites.
Commercial & Advertising: Photography for marketing and branding
Product Photography: E-commerce images, catalog photography, and creative still life.
Photography to market your service.
Architecture, Events & Industry-Specific
Architecture: Interior and exterior architectural photography for architects, builders, real estate, hotels, and resorts.
Event Photography: Coverage for corporate events, conferences, and trade shows.
Specialized Industries: Tailored imagery for Healthcare, Automotive, Agriculture, Food and Restaurant, Travel, Hospitality, and Education (Schools and Universities).
Lifestyle & Action
Lifestyle: Authentic lifestyle photography specifically styled for marketing and advertising.
Sports: Sports action photography, team portraits, and individual portraits.
Western Photography: Rodeo photography, cowboy photography, farm, ranch, and livestock photography.
Do you have a studio, or do you shoot on location?
We offer both. We have a full-service studio in downtown Cheyenne for projects requiring a controlled environment. However, we also specialize in on-location photography. We can bring a full portable studio setup to your office, facility, or home to capture professional images with minimal disruption to your day.
Can you come to my office for employee headshots?
Absolutely. This is one of our most popular services. We can set up professional lighting and backdrops in your conference room or lobby, allowing your team to step in for a quick photo and return to work immediately.
Booking & Pricing
How much does a session cost?
Pricing is based on the value you receive, which includes the time to create the images and the reproduction rights to use them. Because every project—from a single headshot to a national advertising campaign—is unique, we recommend contacting us for a custom estimate tailored to your specific needs.
How do I book a session?
You can book a session by calling us at (307) 245-3882 or emailing matt@idlerphoto.com. For new commercial clients, we often prefer a brief phone call or meeting to discuss your concepts and goals before scheduling the shoot.
What payment methods do you accept?
We accept Cash, Checks, Credit Cards, and PayPal.
The Process & Delivery
What happens during a shoot?
We strive to make the process efficient and comfortable. For commercial and portrait shoots, we often tether our camera to a laptop. This allows you to view the images in real-time as they are being created, ensuring we capture exactly what you need before the session ends.
How long does a session take?
Session lengths vary by project. A simple headshot session might take 15–30 minutes, while a commercial or industrial shoot could last half a day or multiple days. We will provide a time estimate when we discuss your project.
How will I receive my photos?
Final images are typically delivered digitally via a secure download link from our website or on a thumb drive, depending on your preference and the file sizes.
Do you offer photo retouching?
Yes, professional editing and retouching are part of our workflow to ensure your final images look polished and professional.
Still have questions?
Contact us at (307) 245-3882 or email us at matt@idlerphoto.com.
