Frequently Asked Questions - Portrait & Branding Photography

Welcome to our FAQ page. Here you will find answers to common questions about our photography services, booking process, and what to expect during your session. If you don’t see your question listed here, please feel free to contact us directly.

About Matthew Idler Photography

Who is the lead photographer?

Matthew Idler is the owner and lead photographer at our studio. Growing up in Pine Bluffs, Wyoming, Matthew has been a professional photographer since 1999. He holds an Associate of Applied Science in Photographic Communications from Northwest College in Powell, Wyoming. With over 25 years of experience, he specializes in delivering high-end commercial and portrait photography for businesses and families alike.

Where is the studio located?

Most of our photo shoots take place on location at our clients’ business, but our physical studio is located in downtown Cheyenne, Wyoming, inside the historic Asher Building at 500 W 15th Street, Suite 130. While we love our studio space, we are equally equipped to bring the studio to you.

Do you travel for photo shoots?

Yes! While we are based in Cheyenne, we work regionally and nationally. We frequently travel to locations across Wyoming, Colorado, Nebraska, and beyond. Whether your project is in a corporate office, on an active industrial site, or at a remote scenic location, we bring our equipment and expertise directly to you.

Commercial & Portrait Services

What is a Commercial Photographer?

At its core, commercial photography is about visual communication. It is the art of creating images specifically designed to sell, advertise, or market a product, service, business, or idea. While the field is broad, our studio covers the full spectrum of commercial needs to connect your brand to your audience.

What specific types of photography do you specialize in?

We offer a diverse range of services tailored to meet professional and personal needs:

• Portrait Photography:

• Corporate & Executive: Professional executive portraits, group shots, and environmental portraits that convey authority and approachability.

• Headshots: High-quality business headshots and team portraits.

• Personal: Classic family portraits and high school senior portraits.

• Industrial Photography:

• Energy & Mining: Extensive experience in Oil and Gas, Coal, Wind Energy, Trona Mining, and Rare Earth Elements.

• Construction & Manufacturing: Documenting heavy industry, manufacturing processes, and active construction sites.

• Commercial & Advertising:

• Product Photography: E-commerce images, catalog photography, and creative still life.

• Architecture: Interior and exterior photography for architects, real estate, hotels, and resorts.

• Lifestyle: Authentic imagery styled for marketing and advertising.

• Specialized Industries:

• Tailored imagery for Healthcare, Automotive, Agriculture, Food & Restaurant, and Education (Schools and Universities).

Do you shoot in a studio or on location?

We offer both. We have a full-service studio in downtown Cheyenne for projects requiring a controlled environment. However, we also specialize in on-location photography. We can bring a full portable studio setup to your office, facility, or home to capture professional images with minimal disruption to your day.

Can you come to my office for employee headshots?

Absolutely. This is one of our most popular services. We can set up professional lighting and backdrops in your conference room or lobby, allowing your team to step in for a quick photo and return to work immediately.

Booking, Pricing & Licensing

How much does a photography session cost?

Pricing is based on value, which includes the time to create the images and the reproduction rights to use them. Because every project—from a single headshot to a national advertising campaign—is unique, we recommend contacting us for a custom estimate tailored to your specific needs.

How does image licensing and usage work?

We believe in transparency and simplified licensing. Unlike many studios that charge separate creative and licensing fees, our usage fee is included in the total cost. While we retain the copyright to the images, you are granted full reproduction rights for marketing and advertising immediately upon payment of the final invoice.

How do I book a session?

You can book a session by calling us at (307) 245-3882 or emailing matt@idlerphoto.com.

• New Commercial Clients: We often prefer a brief phone call or meeting to discuss your concepts and goals before scheduling the shoot.

• Payment Methods: We accept Cash, Checks, Credit Cards, and PayPal.

The Process & Delivery

What happens during a commercial shoot?

We strive to make the process efficient and comfortable. For commercial and portrait shoots, we often tether our camera to a laptop. This allows you to view the images in real-time as they are being created, ensuring we capture exactly what you need before the session ends.

Do you offer photo retouching?

Yes, professional editing and retouching are part of our workflow to ensure your final images look polished and professional.

How and when will I receive my photos?

Turnaround Time: A simple headshot session might take 15–30 minutes, while a commercial shoot could last multiple days. We will provide a time estimate when we discuss your project. Delivery: Final images are typically delivered digitally via a secure download link from our website or on a thumb drive, depending on your preference.

Still have questions? Phone: (307) 245-3882 Email: matt@idlerphoto.com Studio: 500 W 15th Street, Suite 130, Cheyenne, WY 82001